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Xiaomi has a new Pocophone in development

Buried in the depths of the EEC database is a new registration by Xiaomi using the POCO trademark. Xiaomi controls the POCO branding outside of India, prompting speculation that it has a new Pocophone in development and a true successor to the POCO F1.

A new listing on the Eurasian Economic Commission (EEC) has sparked speculation that Xiaomi is developing a successor to the Pocophone F1. It is worth keeping in mind that Xiaomi did not release the POCO X2, strictly speaking. POCO operates in India as a separate company, but its GM made clear that Xiaomi continues to operate the Pocophone and POCO trademark globally. The EEC is a body of the Eurasian Economic Union (EAEU), so any filing under the POCO trademark should fall within Xiaomi's control.

Accordingly, the listing describes a device using the POCO trademark, but one that has been registered by Xiaomi. While EEC listings do not necessarily guarantee that a product will come to market, that recently proved the case with the fourth-generation iPad Pro.

However, the listing reveals little about what this POCO device could be. All that RU0000047728 reveals is that the device carries the model number M2004J11G. We would like to stress that this is not an April Fools Day joke either, as the EEC published the trademark on March 31. Regardless, we would not rule out that this POCO device is a re-branded Redmi K30 Pro. Xiaomi sold the Redmi K20 and K20 Pro under its Mi brand in Europe, but it has yet to do so for the Redmi K30. On the other hand, the Pocophone F1 was a distinct device, making us doubt whether Xiaomi do a POCO and re-brand a Redmi phone for a global audience.

(Image source: Eurasian Economic Commission)


EEC via @oye_shukla, @stufflistings, @xiaomishka (1) (2), @Sudhanshu1414. AndroidPIT (Image credit)

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Alex Alderson, 2020-04- 1 (Update: 2020-04- 1)