Volvo working on tech to turn an entire car windshield into an AR display
Volvo is among the most innovative car companies in the world, particularly when it comes to introducing the latest safety technologies. The company has announced a partnership with Spectralics, an Israel-based start-up that is working on levelling up traditional ‘heads-up’ display technology. Spectralics is working with a multi-layered thin combiner (MLTC) film that can be embedded in the windshield of a car to turn the whole window into a large augmented reality (AR) display.
The aim of the technology is to further aid the driver by identifying key features and potential hazards in the area in the immediate vicinity ahead of where the car is being driven. According to Volvo, this wide field of view heads-up display “can instill a sense of distance as virtual objects are superimposed onto the real-world environment for a safe and immersive experience.
Volvo says the technology is still in its early stage of development but that they have made an investment in Spectralics because it believes the technology has the potential to make cars safer and “revolutionize the in-car experience”. “Spectralics is an exciting company with technology that holds truly great promise,” said Henrik Green, chief product officer at Volvo Cars. “By supporting their development, we can bring forward the potential their products could have in future Volvo cars.