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Ultimea Apollo P40 LCD hands-on review: Bright business projector with some smarts

Simple and clean. The Ultimea Apollo P40 is a solid LCD projector with a bright lamp, good speakers, and enough smarts to make it suitable for a business setting. However, it is not a great option for those that want an all-in-one projector due to its lack of Android TV or streaming apps.

The Apollo P40 from Ultimea is a simple projector that has some internal smarts and a fairly good image thrown from an LCD system. It doesn't run Android TV, which means streaming apps are not available. However, it produces a clean image that may be well suited for a simple home theater setup or business presentations. How does it compare to the plethora of other projectors on the market? Let's take a look.

Specifications
Maximum Resolution Full HD (1920x1080)
Projection Technique LCD
Image Correction Auto-focus, auto-keystone
Image size 35-150 inches
Operating System Custom
SoC Unknown
RAM Unknown
Storage None available to end users
I/O 1x HDMI, 1x AV out, 1x Aux audio out, 2x USB-A 2.0, DC in
Wireless Wi-fi 2.4/5 GHz
Bluetooth 5.0
Speakers 2x 5 Watt Dolby
Brightness 700 ANSI Lumens
Lamp Life Over 10 years
Contrast ratio 1500:1 (per Ultimea)
Throw ratio 1.4:1
Dimensions and weight 265 x 265 x 105 mm (10.4 x 10.4 x 4.1 in), 2.5 kg (5 lbs)

Design and Case - Plastic and bulky

The Apollo P40, like most other projectors, is made entirely out of plastic. The build quality is fairly good. Seams are even and tight across the unit, and the plastic shell feels durable. The unit feels hollow, though. The P40 is cumbersome. While it's not unwieldy, it is rather bulky and requires dedicated table space. There is a threaded hole on the bottom for mounting the projector to a tripod, though in my experience, this made for a wobbly and unbalanced experience.

The Apollo P40 has a striking black disc on top to give it some visual flair, making it reminiscent of a record player. This disc serves no purpose other than aesthetics, but it is memorable. The lens has a built-in sliding cover to protect it when the projector is not in use.

I/O is fair, including an HDMI port, an AV out port (composite video), an 3.5 mm audio jack, and two USB-A 2.0 ports. The P40 can read video files from this drive (e.g., MP4) and play them back with a preloaded video player. It can also load image files.

All said, the Apollo P40 is reasonably well-built, particularly for the price, but its design fails to stand out amidst other projectors'. It is overall understated with slight flair, which may lend itself to an office or business setting.

Software and Features - Barebones with few smarts

Home screen
Home screen

The Apollo P40's software is very barebones. A simple menu appears after the projector boots up with options to change the input, cast the display of another device via AirPlay or Miracast, play videos, look at images, or listen to music. There is also an Office Suite option, which allows you to log into a WPS Office account and display documents. Unfortunately, this app was in Chinese, so I was unable to use it.

AirPlay and Miracast both work quickly and reliably (dependent on the WiFi network). The video player is also competent, and playback of Full HD movies from a USB drive is smooth and hiccup-free. The audio player is also quite good, and connecting a phone via Bluetooth is stable. The P40 also has auto-focus and auto-keystone that work reliably but are a bit slow at correcting the image.

Otherwise, the projector's software is slim. The settings options are simple but straightforward. While playing media, a pop-up menu is available to change picture mode and settings like brightness. While it lacks the features available to projectors running Android TV, the basics are here.

Picture and Sound - Bright and clean image with punchy speakers

With such a slim offering on the software front, the Apollo P40 makes up ground with an excellent projected image. The projector's lamp is rated at 700 ANSI lumens. As such, it can't quite support HDR content, but the picture is bright enough to be clear in a dimly lit room. With the lights on, the picture washes out too much to be visible.

The overall image is quite good. Details remain crisp in both bright and dark areas. There is no visible black crush in dark scenes, and contrast is clear. The projected image is only Full HD (though the projector can receive 4K input and downscale it). This means the picture will get fuzzy and grainy as the image size increases. Starting at about 70 inches, the picture quality begins to degrade.

Notice the clarity in the boundaries of both the clouds and the palm leaves. There is no haloing or blur.
Notice the clarity in the boundaries of both the clouds and the palm leaves. There is no haloing or blur.
Bright colors pop and have a good level of saturation without being overbearing.
Bright colors pop and have a good level of saturation without being overbearing.
Colors are vright and vivid. (Images via Lord of the Rings: The Return of the King from New Line Cinema)
Colors are vright and vivid. (Images via Lord of the Rings: The Return of the King from New Line Cinema)
There is no noticeable haloing. Note the boundary of the white text.
There is no noticeable haloing. Note the boundary of the white text.
Details in sharp contrast boundaries (such as Gandalf's hair) remain clear.
Details in sharp contrast boundaries (such as Gandalf's hair) remain clear.
No color banding or rainbowing in high contrast areas.
No color banding or rainbowing in high contrast areas.

Overall, the projected picture is crisp, bright, and is largely void of blemishes like black crush, blurred edges, and rainbowing/color banding. Even during difficult scenes in The Lord of the Rings: The Return of the King (from New Line Cinema), the Apollo P40 puts out a pleasing image.

The dual 5 Watt speakers are fairly good. They get reasonably loud at full volume, peaking at about 80 dB(A). They remain clear without any noticeable distortion or crackle. The volume progression is also fairly uniform; 50% volume sounds about half as loud as 100%, which isn't always the case with projectors.

The main downside of the speakers is the lack of bass, which makes the overall sound feel thin. It lacks punch and impact, which is quite noticeable in movies. For example, in a scene where a massive battering ram pounds a huge wooden door, the lack of bass leaves the impact of the ram feeling weak. In sum, the speakers are good enough for business presentations with some media, but external speakers should be used for movies.

No noticeable black crush in dark areas.
No noticeable black crush in dark areas.
Contrast is good.
Contrast is good.
Details begin to blur at larger images. Notice Rosie Cotton's hair; details are starting to crush in this 85-inch image.
Details begin to blur at larger images. Notice Rosie Cotton's hair; details are starting to crush in this 85-inch image.
Volume 10%
Volume 10%
Volume 50%
Volume 50%
Volume 100%
Volume 100%

Pros

 +  clear and bright Full HD image
 +  clear speakers with level volume progression
 +  AirPlay and Miracast built in
 +  auto-focus and auto-keystone

Cons

 –  lackluster software
 –  speakers lack base
 –  large, bulky footprint

Conclusion - Ultimea Apollo P40 is a cheap but simple projector

The Ultimea Apollo P40 is a basic projector with some smarts baked in. It spits out a clear and bright image with minimal flaws, which is a definite high point. The P40 struggles with weak and thin speakers and a lack of features, primarily streaming apps, which detract from the movie-viewing experience. Compared to other projectors running Android TV (like the Xgimi Horizon or Xming Page One), the Apollo P40 is fairly lackluster.

The P40's saving grace is price. At its MSRP of $299.99, it's a competent projector, especially for a boardroom or simple home theater setup. However, Ultimea regularly discounts the projector, making it a compelling option. Currently, the P40 is on sale for $199.99, and it's difficult to beat at that price.

If you're hunting for a simple projector that produces a bright, clean image, the Apollo P40 is a good option (especially for business use). However, if you want an all-in-one projector solution for streaming media, you'll need to look elsewhere.

Price and Availability

The Apollo P40 Projector is available from Ultimea for $299.99 from the company's website or other retailers like TomTop (which ships from a warehouse in the U.S.). Notebookcheck readers can buy the Apollo P40 at TomTop for $189.99 with offer code APLOUS. European reader can buy the Apollo P40 from TomTop for €185.99 with offer code APLOUAL.

Transparency

The present review sample was made available to the author as a loan by the manufacturer or a shop for the purposes of review. The lender had no influence on this review, nor did the manufacturer receive a copy of this review before publication. There was no obligation to publish this review.

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2024 01 > Ultimea Apollo P40 LCD hands-on review: Bright business projector with some smarts
Sam Medley, 2024-02-16 (Update: 2024-02-19)