Twitch's online game store now open for business
Have you ever seen gameplay footage that immediately made you want to buy the game? Twitch is making that a possibility.
Yesterday saw the opening of Twitch’s new digital games store. Available games can be purchased directly from a link on streamers’ channels. When a streamer starts playing a game that’s available through Twitch, viewers can click a link that allows them to purchase a digital copy of the streamed game. There are currently 50 games available, including For Honor, Tom Clancy’s Ghost Recon: Wildlands, Psychonauts, Firewatch, and Telltale games like Minecraft: Story Mode and The Walking Dead series.
There’s a slight incentive for streamers to play games available for purchase as well. Twitch Partners will receive 5% of the purchase price (less taxes). The game creators and publishers will receive 70% of the purchase price, and Twitch will retain the remaining percentage. Also, for purchases over $4.99, buyers will get some goodies like Twitch Crates. The Crates will contain various Twitch tools, such as emotes, badges, and more.
The service can be accessed either via Twitch’s dedicated desktop app or through the Twitch website. It’ll be interesting to see if Twitch can compete with other digital distribution juggernauts. Services like Steam and GOG seem to have the digital gaming market cornered. Twitch has a lot of work to do to make its service competitive.