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Tim Cook said to be planning one more major new product as Apple CEO before retiring

Apple CEO Tim Cook is said to be planning one more major product release before retiring. (Image: Apple)
Apple CEO Tim Cook is said to be planning one more major product release before retiring. (Image: Apple)
Tim Cook could be planning one more major product release as Apple CEO before stepping down from the role. The report comes from Bloomberg’s Mark Gurman who said Cook may step down before a share deal matures in 2025.

Tim Cook recently marked ten years at the helm of Apple and while people have been reflecting on his incredible success in the role, speculation has also arisen regarding his future. Cook is now 61 and he has 1 million Apple shares that are due to mature in 2025, part of a deal designed to keep him on until then. However, according to Bloomberg’s Mark Gurman, the word inside Apple is that Cook may step down before then.

Apparently, Cook believes that being the head of a Silicon Valley tech company is best left for those that are younger, but he would like to bow out after ushering in Apple’s next breakthrough product. The only new product category to emerge under Cook’s tenure thus far has been the Apple Watch. It took a little while to catch on, but now for many iPhone users, the Apple Watch is an indispensable companion.

The two major products that Apple is known to be working on are mixed reality headset and the Apple car. The former is the closest to being launched with rumors tipping a 2022 unveiling. Cook has often spoken of AR as being a game changer and it is this that seems to be the product that Cook is favoring if he is to leave Apple before 2025. A version of the headset that could be worn like regular glasses is also being developed, but that is not likely to see the light of day until at least 2025.

While Cook's predecessor Steve Jobs will always be remembered as a visionary, Cook has overseen incredible year-over-year growth for the company that will rank him as one of the greatest CEOs of all time.

Buy the 42 mm Apple Watch Series 3 from Amazon for just US$199, a saving of US$30.

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1360 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 08 > Tim Cook said to be planning one more major new product as Apple CEO before retiring
Sanjiv Sathiah, 2021-08-30 (Update: 2021-08-30)