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These full-frame camera setups may cost less than the Vivo X300 Ultra

The Vivo X300 Ultra is larger and more expensive than the Lumix S9 full-frame camera.
ⓘ Panasonic / Vivo
The Vivo X300 Ultra is larger and more expensive than the Lumix S9 full-frame camera.
With two 200 MP cameras and two teleconverters at its disposal, the Vivo X300 Ultra is set to be one of the most impressive camera smartphones of the year. However, anyone who prioritizes image quality and versatility can already purchase a full-frame camera for roughly the same price.
Opinion by Hannes Brecher
Views, thoughts, and opinions expressed in the text belong solely to the author.

Officially unveiled on 30 March, the Vivo X300 Ultra will be available for preorder starting 16 April, accompanied by launch bonuses worth up to €1,309 (around $1,500). While Vivo has yet to confirm its European pricing, a recent leak suggests that the 1 TB model may retail for €1,999 ($2,292).

For that price, Vivo includes a 200 MP f/1.9 main camera with a 1/1.12-inch sensor, a 200 MP f/2.7 periscope telephoto camera with a 1/1.4-inch sensor, and a 50 MP f/2.0 ultrawide lens with a 1/1.28-inch sensor. Although these sensors are relatively large by smartphone standards, a full-frame sensor is still around nine times as large as the 1/1.12-inch sensor used in the Vivo X300 Ultra’s main camera, as illustrated by the size comparison below.
 


If you already own a smartphone and are primarily seeking better image quality, there is a wide selection of camera systems, including lenses and accessories, available for about €2,000 ($2,292). In many ways, the Vivo X300 Ultra promises more convenience than a dedicated camera – for example, you don’t need to transfer photos to a smartphone or PC first – but interchangeable lenses, additional controls, and a much larger sensor still offer a host of benefits.

As one of the smallest and most affordable full-frame cameras on the market, the Panasonic Lumix S9 is a palm-sized alternative to phone cameras. You can purchase the camera with an 18-40 mm f/4.5-6.3 zoom lens for as low as €1,299 ($1,600 on Amazon). Adding a fast 50 mm f/1.8 lens will set you back another €330 ($496), leaving room in the budget for accessories like a tripod or a camera bag.
 

Panasonic Lumix S9
ⓘ Panasonic
Panasonic Lumix S9


While compact and affordable, the Lumix S9 lacks two features many photographers consider essential: an electronic viewfinder and a mechanical shutter – with the latter also limiting flash support. Anyone who wants these features can consider several slightly older and more expensive models from other brands.

Launched in 2018, the Sony A7 III kit with a 28-70mm f/3.5-5.6 zoom lens can now be found for just €1,399 ($1,898), down from its original price of €2,299 ($2,199). The Nikon Z6 II with a fast 24-70 mm f/4 lens currently sells for around €1,649 ($2,247). If style matters more to you than a rich feature set, the Sigma BF starts at €1,995 ($2,199), though you’ll need to buy a matching lens separately, such as the Sigma 45mm f/2.8 DG (around $619 on Amazon).
 

Sony A7 III
ⓘ Sony
Sony A7 III
Nikon Z6 II
ⓘ Nikon
Nikon Z6 II
Sigma BF
ⓘ Sigma
Sigma BF

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2026 03 > These full-frame camera setups may cost less than the Vivo X300 Ultra
Hannes Brecher, 2026-03-31 (Update: 2026-03-31)