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There's a major talking point from the Pixel launch and it's not the headphone jack

This is quite obviously Just Black. (Source: Android Central)
This is quite obviously Just Black. (Source: Android Central)
Google's marketing team has been killing it of recent, and the new Pixels continue that trend with the cheeky, nigh-snarky color names assigned to both devices.

The headphone jack, or lack of it, so to say, on the new Pixels may be in all the headlines following the launch of the devices two days ago, but something else flew under the radar: Google's naming scheme for the Pixels.

The event at San Francisco was largely regarded as a success and that was in no small part due to the wit of Google's marketing team. The company has, of recent, adopted a brand voice that seeks to appeal to the casual audience—a no-brainer, all things considered, if the new Pixel line is to go mainstream. Once again, the company grabbed the chance to take a few shots at the competition, this time with the naming of its new flagships and a metric truckload of subliminal digs at Apple.

Just Black, Clearly White, and Kinda Blue. Genius. 

The past few months have seen the rising trend of overly elaborate color names for new devices: Peppermint Grey, Moonlight Blue, Asteroid Silver; perhaps, maybe, Intestinal Pink? Pointless at best, and downright pretentious at worst. What happened to the days when one could simply get a device in the standard Black, White, Gold, and Silver options?

The new Pixels may not be fan favorites due to a number of reasons but few would argue that the color names of both devices failed to make for a nice touch. OK Google, you win this round.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 10 > There's a major talking point from the Pixel launch and it's not the headphone jack
Ricci Rox, 2017-10- 6 (Update: 2017-10- 6)
Ricci Rox
Ricci Rox - News Editor - @riccirox
I'm a freelance copywriter who lives and dies for tech. Android, ​especially. The smartphone market is one going through an impressive growth spurt, so I crawl the Internet with keen interest in a technological ecosystem that doesn't seem to be slowing down anytime soon.