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Opinion | The bezels of the Huawei P40 Pro underlines why you should not trust marketing renders

Huawei is not being entirely honest in its marketing renders for the P40 Pro. (Image sources: Huawei & Notebookcheck)
Huawei is not being entirely honest in its marketing renders for the P40 Pro. (Image sources: Huawei & Notebookcheck)
It turns out that Huawei got creative with the renders of the P40 Pro. That is a polite way of saying that Huawei duped people into believing that the P40 Pro has smaller bezels than it does in reality.
Alex Alderson,

While Huawei is not the first manufacturer to shave a few millimetres off the bezels of its latest smartphone in marketing renders, it is the latest to do so. The difference between the marketing renders and the reality of the P40 Pro and P40 Pro+ is particularly striking, though.

If you head to either the P40 Pro or P40 Pro+ product pages, then Huawei presents its "Quad-Curve Overflow Display" as being almost bezel-less. Marketing images show both devices as having a tiny black border, and one that is almost uniform in its thickness across all sides of the display.

Sadly, Huawei is playing games with consumers, again. As Ben Geskin demonstrated to his followers, the bezels of the P40 Pro are about twice as thick as they are in official renders. Our hands-on with the P40 Pro confirms this, and the P40 Pro+ should be no different.

Overall, it is a shame that Huawei is misleading people in this way, just how Lenovo did a few years ago with the Z5. This tactic is not exclusive to smartphones either, as anyone who has bought an external monitor in the last few years can attest.

(Image sources: Huawei & Notebookcheck)
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 03 > The bezels of the Huawei P40 Pro underlines why you should not trust marketing renders
Alex Alderson, 2020-03-30 (Update: 2020-03-30)
Alex Alderson
Alex Alderson - News Editor - @aldersonaj
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.