Swatch has filed a legal case against Samsung for trademark infringement
Swatch has stated that it will demand a day in court following allegations that the electronics behemoth Samsung has misused its trademarks. The Swiss group claims that marks used in some downloadable watchfaces distributed by Samsung “[are] identical or virtually identical” to those it owns.
This complaint has been lodged against Samsung Electronic's US division, as Swatch's trademarks had been registered there. Swatch has asserted that the marks in question pertain to a selection of those that it owns, including Longines, Omega, Tissot and Swatch itself.
The company claims that they are infringed upon within the content of watchfaces compatible with the Samsung Gear S3, Gear Sport and Gear S3 Frontier. One of its spokespeople has stated that Samsung had committed a "blatant, wilful and international violation of our trademarks".
Accordingly, Swatch says that it will take this case through a trial process, and will seek damages from the Korean firm. The magnitude of this compensation will be in the "triple digits in millions", apparently.