No let up for Sony in wearables, with new SmartWear products, styles and partnerships announced at CES 2015

5th January 2015, CES, Las Vegas - Sony Mobile Communications (“Sony Mobile”) - At CES 2015 Sony introduced new products, partners and experiences to its evolving SmartWear range – a sleek stainless steel edition of SmartWatch 3, new Lifelog collaborations, and concept wearable devices, including a multi-sensor, waterproof headset prototype, from Sony Corporation, designed for optimising performance and providing real time insight on the running track.

“Our approach to smart, wearable technology is based on the fundamentals of building depth and variety in user experiences, and providing choice with beautiful, functional products,” said Kaz Tajima, Senior Vice President, Head of UX Creative Design and Planning at Sony Mobile Communications. “The expansion of Lifelog – both in terms of its open API and our vision for new wearable concepts – will allow creative partners to integrate their apps and services to our platform – giving our users access to the richest, most varied wearable ecosystem.” 

An elegant creative approach – SmartWatch 3, now in stainless steel

After launching in partnership this past Autumn with Google, SmartWatch 3 is Sony’s latest generation “SmartWatch”.

Sony unveiled the new stainless steel edition of SmartWatch 3, rolling out globally from next month.

SmartWatch 3 in beautiful stainless steel matches contemporary with timeless aestheticism for a premium look and feel. It features a 1.6” 320×320 TFT LCD Transflective display for visibility in bright sunlight, and is of course water protected2, rated IP68 – it charges via a standard microUSB port.

To further broaden the range of wearing styles available, Sony also unveiled a new SmartWatch 3 holder, allowing users and partners alike to customise SmartWatch 3 with any standard 24mm watch strap; available from the early part of 2015.

Even without your Android smartphone, SmartWatch 3 is a fun and useful accessory with impressive standalone functionality – featuring native music playback, intelligent sensor technology and a unique inbuilt GPS sensor.

Golfshot and iFit are two developers already creating Android Wear experiences with SmartWatch 3′s standalone capability, for both performance on the course and track respectively – from January, every SmartWatch 3 user will have exclusive access to the premium Golfshot and iFit apps out of the box3.

Sony also announced a new collaboration with Virgin Atlantic – to explore SmartWear initiatives together, to develop unique solutions using Sony’s SmartWear products to support operational activities and enhance the customer service experience for Virgin Atlantic customers. More news will follow over the coming months.

Lifelog – inspiration through insight, for any Android user 

Downloadable from the Google Play Store, Lifelog is the popular Android app built to help you set personal goals, monitor progress, get to know yourself better and make smarter choices about your health, entertainment, and more.

Users can now access Lifelog through their browser at lifelog.sonymobile.com. It’s a new web interface that uses the open API functionality and latest HTML5 technologies, for a more visual experience. The site will work with any screen size, from your smartphone to your tablet to your TV – all you’ll have to do is log in using your Sony Entertainment  Network4 account.

The new feature reflects Sony’s strategy to regularly bring new functionality and features to Lifelog, to keep the experiences as current as they possibly can be.