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Sony Xperia 10 III revealed in all its old-fashioned glory: Naming scheme and design are immediately pilloried

The Sony Xperia 10 III comes with a 12 MP main camera sensor. (Image source: Voice/OnLeaks)
The Sony Xperia 10 III comes with a 12 MP main camera sensor. (Image source: Voice/OnLeaks)
Renders of the Sony Xperia 10 III smartphone have been shared online. The upcoming midrange device features a typical Xperia design that has already been met with some criticism. On top of that, commenters have also been ridiculing the naming scheme Sony has chosen for the Xperia 10 III. On the bright side, it comes with a 3.5 mm audio jack.
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Well-known tech tipster Steve Hemmerstoffer (@OnLeaks) has been treating his followers to a first look at renders of the Sony Xperia 10 III. An initial quick glance reveals a clean-looking smartly designed smartphone with typically straight edges and pronounced bezels. But unless you’re particularly a fan of the Xperia line, then you could be forgiven for thinking this was not a device being prepped for release in 2021. The Xperia 10 III also looks distinctly like its predecessor, the Xperia 10 II.

Hemmerstoffer also included some details about the Sony Xperia 10 III in a post on Voice. The device measures 154.4 x 68.4 x 8.3 mm (9.1 mm with camera housing) and has a 6-inch display that is free of camera-related blemishes, as the 8 MP selfie camera is located in the bezel. There are two front-facing speakers and, as mentioned above, there is a 3.5 mm audio jack. As for the main camera setup on the rear, Sony has apparently plumped for a triple-sensor arrangement consisting of 12 MP + 8 MP + 8 MP sensors. A fingerprint sensor is located in the power button on the side.

Unsurprisingly, both the design and naming scheme have already been ridiculed. The Sony Xperia 10 III (Xperia 10 Mark 3) follows a similar design language that Sony has been implementing for years, so it may stand out from the crowd but does not feature the typically “sleek” look that many smartphone buyers want from their device. The name has also been pilloried for not having sufficient logic behind it, although III (Mark 3) does at least make sense as the sequel to the Xperia 10 II (Mark 2). The new midrange smartphone is expected to be launched within the next few weeks.

Buy the Sony Xperia 1 on Amazon

Sony Xperia 10 III. (Image source: Voice/OnLeaks)
Sony Xperia 10 III. (Image source: Voice/OnLeaks)
Sony Xperia 10 III. (Image source: Voice/OnLeaks)
Sony Xperia 10 III. (Image source: Voice/OnLeaks)
Sony Xperia 10 III. (Image source: Voice/OnLeaks)
Sony Xperia 10 III. (Image source: Voice/OnLeaks)
Sony Xperia 10 III. (Image source: Voice/OnLeaks)
Sony Xperia 10 III. (Image source: Voice/OnLeaks)

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Daniel R Deakin
Daniel R Deakin - Managing Editor News - 2213 articles published on Notebookcheck since 2012
My interest in technology began after I was presented with an Atari 800XL home computer in the mid-1980s. I especially enjoy writing about technological advances, compelling rumors, and intriguing tech-related leaks. I have a degree in International Relations and Strategic Studies and count my family, reading, writing, and travel as the main passions of my life. I have been with Notebookcheck since 2012.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 01 > Sony Xperia 10 III revealed in all its old-fashioned glory: Naming scheme and design are immediately pilloried
Daniel R Deakin, 2021-01-20 (Update: 2021-01-20)