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Smartphone vendors are focusing on artificial intelligence in 2017

The Google Pixel was the first smartphone that featured Google's aptly-named personal assistant, Google Assistant. (Source: Bloomberg)
The Google Pixel was the first smartphone that featured Google's aptly-named personal assistant, Google Assistant. (Source: Bloomberg)
Industry leaders across the board seem to be in agreement that the war for dominance of the smartphone market this year will be in large part decided by the smartphone with the best AI assistant. Who will win the clash between Siri, Alexa, Google Assistant and the upcoming Bixby?

Smartphone brands are clamoring to get AI applications onto their phones in the hope of seizing more market share in 2017, sources say. Among the brands making clear moves toward AI and machine learning are industry heavyweights Apple, Samsung Electronics, and Huawei along with LG Electronics and Xiaomi Technology.

Apple’s acquisition of Australia-based machine learning startup Turi last year is indicative of the company’s plan to ramp up the effectiveness of its Siri intelligent personal assistant. Sources say that their next-generation iPhones will all feature the improved Siri.

Google’s Google Pixel comes with the Google Assistant and the company is encouraging other smartphone vendors to also adopt the AI. Xiaomi is the first other smartphone maker to have integrated the Google Assistant.

Samsung is replacing the S Voice app with an intelligent assistant that they acquired from Viv Labs called Bixby, which will be integrated system-wide with Samsung apps on the Galaxy S8. It remains unclear whether Google will allow Samsung to proceed with a product that directly competes with Google Assistant.

LG and Huawei are looking to Amazon’s Alexa voice services, which features on the Huawei Mate 9 and may feature on LG’s new flagship, the LG G6. LG is also considering AI-based platforms developed by Google.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 01 > Smartphone vendors are focusing on artificial intelligence in 2017
Isaac Brown, 2017-01-24 (Update: 2017-01-25)
Isaac Brown
Isaac Brown - News Editor
I joined Notebookcheck at the end of 2016 after being a dedicated reader of the website for the past six years, occasionally tuning out various lecturers to read reviews of the latest gaming and business laptops. As a writer and tech enthusiast, I focus mostly on smartphones, the latest trending gadgets like VR headsets, and the businesses that create it all. When I’m not admiring the latest graphics cards, I write short fiction and arrange for a cappella.