Smartphone vendors are focusing on artificial intelligence in 2017
Smartphone brands are clamoring to get AI applications onto their phones in the hope of seizing more market share in 2017, sources say. Among the brands making clear moves toward AI and machine learning are industry heavyweights Apple, Samsung Electronics, and Huawei along with LG Electronics and Xiaomi Technology.
Apple’s acquisition of Australia-based machine learning startup Turi last year is indicative of the company’s plan to ramp up the effectiveness of its Siri intelligent personal assistant. Sources say that their next-generation iPhones will all feature the improved Siri.
Google’s Google Pixel comes with the Google Assistant and the company is encouraging other smartphone vendors to also adopt the AI. Xiaomi is the first other smartphone maker to have integrated the Google Assistant.
Samsung is replacing the S Voice app with an intelligent assistant that they acquired from Viv Labs called Bixby, which will be integrated system-wide with Samsung apps on the Galaxy S8. It remains unclear whether Google will allow Samsung to proceed with a product that directly competes with Google Assistant.
LG and Huawei are looking to Amazon’s Alexa voice services, which features on the Huawei Mate 9 and may feature on LG’s new flagship, the LG G6. LG is also considering AI-based platforms developed by Google.