Samsung to use humanoid robots and agentic AI to reshape its global factories by 2030

Samsung Electronics has given a glimpse of its global production vision. The South Korean giant will lean into two of the most disruptive technologies in the industry to overhaul the way it brings products to the market: humanoid robots and agentic AI.

Samsung is active in robot development, but has been limited to commercial products such as vacuums. However, it has been investing in companies developing humanoid robots, including Rainbow Robotics. The electronics maker intended to deploy Rainbow Robotics’ RB-Y1 on its manufacturing lines.

The other main pillar of Samsung’s 2030 manufacturing transformation strategy is AI. Samsung states it will enhance quality and productivity at every production step (from material warehousing to shipment) with agentic AI. It will also deploy AI applications to improve workplace safety and environmental health.

Samsung will reveal more about its AI strategy at the Mobile World Congress (MWC) in Barcelona in March. The company will host a side-line event, which will also detail its governance strategy for overseeing its AI deployment.

Meanwhile, Samsung is not alone in bringing humanoids to the factory. Prominent Apple supplier Foxconn announced in October 2025 that it would begin using Nvidia-powered bipedal robots to assemble AI servers within 6 months. Hyundai has also ordered 30,000 6-feet-2-inches Atlas robots from its subsidiary, Boston Dynamics. The humanoids will work across Hyundai’s car factories in the US.