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Samsung files trademark request for always-on displays

Samsung files trademark request for always-on displays
Samsung files trademark request for always-on displays
The "Always-on Display" trademark with the USPTO could apply to the upcoming Galaxy S7 and S7 Edge flagships.

The unannounced LG G5 will apparently have an "always-on display", but the South Korean manufacturer may soon get into legal trouble with the "always-on" label as local rival Samsung is attempting to trademark the term through the US Patent and Trademark Office (USPTO).

The Class 9 trademark protection extends to computer and software applications - including those on smartphones and tablets - that manage, synchronize, and monitor the "always-on" screen to display time, date, weather, news, messages, appointments, personal health, and other real-time information.

Speculation remains as to how Samsung intends to exercise its patent. There is a possibility that the upcoming Galaxy S7 and S7 Edge could sport energy-saving AMOLED panels based on the "always-on" display feature.

Currently, smartphone displays must be powered on in order to show new messages, incoming and missed calls, and other notifications. Alternatively, a few smartphones like the recent LG V10 have small auxiliary displays dedicated for such notifications. An "always-on" display could potentially conserve more power than current displays whilst making it easier to view real-time updates.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 02 > Samsung files trademark request for always-on displays
Ronald Tiefenthäler/ Allen Ngo, 2016-02-10 (Update: 2016-02-10)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.