Samsung could launch its own credit card service in the US to rival the Apple Card

Samsung is reportedly preparing to introduce its own credit card in the United States in partnership with Barclays Bank, a move squarely aimed at challenging Apple’s growing influence in consumer finance through Apple Card and Apple Wallet. The upcoming card is expected to run on Visa’s payment network and integrate with Samsung Wallet, allowing users to earn cashback that can be transferred to their Samsung accounts and used toward future purchases of Samsung or partner products.

According to The Wall Street Journal, Samsung’s discussions with Barclays are ongoing, with a formal announcement anticipated before the end of 2025. The company is also reportedly developing a broader range of financial offerings, including digital prepaid cards, high-yield savings accounts, and Buy Now Pay Later options. These additions would expand Samsung’s U.S. financial ecosystem and promote stronger adoption of Samsung Wallet, its mobile payment and digital services platform.

This move follows Apple’s success with the Apple Card, which launched in 2019 through a partnership with Goldman Sachs and Mastercard. Apple Card provides cashback rewards and interest-free installment plans for Apple purchases, though Goldman Sachs has since faced substantial losses from the venture. Apple is now said to be in talks with JPMorgan Chase to take over the partnership.

Samsung’s potential credit card partnership with Barclays mirrors its earlier ventures in South Korea and India, where the company already offers co-branded cards and integrated financial services tied to its Galaxy ecosystem. The aim in the U.S. is to replicate that model by creating tighter connections between its hardware, software, and financial platforms. Negotiations between Samsung and Barclays have taken longer than expected, and the final structure of the partnership has not yet been confirmed.