According to a report released last week by the Entertainment Software Association (ESA), children's holiday wish lists have shifted significantly. Among over 500 surveyed kids aged 10 to 17, a substantial 72%, express a desire for games-related products this Christmas. Only 22% have asked for traditional physical games, signaling a significant preference for digital and in-game experiences.
Money and gift cards rank second at 70%, while technology gadgets like smartphones and smartwatches come in third at 62%. Books, however, occupy the lowest position on the desired gift list, with only 26% expressing interest.
Girls (59%) and boys (86%) plan to request video game-related presents, with the top choices being game subscriptions (39%), game consoles (38%), game gear/accessories (32%), in-game currency (29%), and physical video games (22%).
Adults, particularly parents, are aligned with this trend, as 32% of them express plans to buy video game-related gifts for themselves or others during the holidays. The average spending for such gifts is expected to be around US$485, according to the survey.
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