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Redmi K40 hype train gains speed as Lu Weibing reveals thick and thin boxes for the upcoming flagship killer

The Redmi K40 is expected to feature a 120 Hz OLED panel. (Image source: Lu Weibing)
The Redmi K40 is expected to feature a 120 Hz OLED panel. (Image source: Lu Weibing)
Redmi general manager Lu Weibing has been hyping up the Redmi K40 smartphone on his Weibo channel. This time around, the executive has posted an image showing two Redmi K40 boxes – a thick one and a thin one. It seems Xiaomi is continuing with its no-charger option in a similar fashion to the launch of the Mi 11.

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The Redmi K40 and Redmi K40 Pro should be launched in February, and Redmi’s general manager Lu Weibing has been drumming up interest in the forthcoming potential flagship killers on his Weibo social media account. He posted a photo of two Redmi K40 boxes that are distinctly different in size, with one of the boxes looking almost twice as thick as its thinner counterpart.

It doesn’t take too much detective work to conclude that Redmi is likely following Xiaomi’s lead with the Mi 11 by removing the charger and associated cable from some Redmi K40 boxes, thus continuing the company’s drive to cut down on electrical waste and packaging. It’s possible future Redmi K40 buyers will be able to select either the environmentally friendly standard version or plump for the “package edition” that comes with a free charger.

Only a small percentage of Xiaomi Mi 11 buyers went “green”, with the firm’s CEO, Lei Jun, revealing that 20,000 customers opted for the charger-free option out of 350,000 first-day sales. That’s 5.7% of the total not requiring a free charger. It might seem like a pointless exercise at a first glance, but Xiaomi and Redmi sell millions of smartphones, and it is likely that the percentage choosing the eco-friendly option will grow with each release.

Buy the Redmi Note 9S on Amazon

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Redmi K40 boxes. (Image source: Lu Weibing)
Redmi K40 boxes. (Image source: Lu Weibing)

Source(s)

Lu Weibing (Weibo -in Chinese)

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Daniel R Deakin
Daniel R Deakin - Managing Editor News - 2408 articles published on Notebookcheck since 2012
My interest in technology began after I was presented with an Atari 800XL home computer in the mid-1980s. I especially enjoy writing about technological advances, compelling rumors, and intriguing tech-related leaks. I have a degree in International Relations and Strategic Studies and count my family, reading, writing, and travel as the main passions of my life. I have been with Notebookcheck since 2012.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 01 > Redmi K40 hype train gains speed as Lu Weibing reveals thick and thin boxes for the upcoming flagship killer
Daniel R Deakin, 2021-01-25 (Update: 2021-01-25)