PC makers continue to eat into Mac's dwindling market share
Market research estimates by Gartner and IDC indicate that Apple's share of the PC market continues to decline. With a 7.5 percent share as of Q4 2019, Apple remains the world's 4th largest PC seller. However, it is outsold significantly by market leaders Lenovo, HP, and Dell.
Despite eye-searing prices and a new kitchen-friendly Mac Pro design, Apple's share of the PC market continues to shrink, per a Gartner market research study. According to Gartner, the Mac maker registered a 3 percent decline in year-on-year shipments between Q4 2018 and Q4 2019, even as competitors like Dell registered double-digit growth. The Gartner study indicates that Lenovo and HP, both with market shares in excess of 22 percent, lead the pack by a significant margin. Dell has a sizeable 17.2 percent share, too. Meanwhile, Apple, Asus, and Acer languish in the single-digits.
As has been the case for quite some time now, Apple’s profits will continue to depend overwhelmingly on iPhone sales. However, these numbers don't look at profitability per unit. Apple's Mac and MacBook profit margins are remarkably high, which offsets the lower volume of units sold to a significant degree.
What’s the path forward for Apple in the PC market? Earlier rumors indicated that the company might release a gaming-oriented Mac this year. We wouldn’t expect anything in the budget and midrange segments, however, to compete with Lenovo and HP on raw volume.
Arjun Krishna - Tech Writer - 623 articles published on Notebookcheck since 2019
I've had a passion for PC gaming since 1996, when I watched my dad score frags in Quake as a 1 year-old. I've gone on to become a Penguin-published author and tech journalist. Apart from working as an editor at Notebookcheck, I write for outlets including TechSpot and Gamingbolt. I’m the Director of Content at Flying V Group, one of the top 5 digital marketing agencies in Orange County. When I'm not traveling the world, gathering stories for my next book, you can find me tinkering with my PC.