OnePlus aims to sell over one million smartphones in 2014

Chinese smartphone maker announced their first handset, dubbed OnePlus One, back in April. Unfortunately, demand exceeded supply by far, and the smartphone has been only sold on an invitation basis. Even this way, the company managed to sell over half a million units until now and hopes to double that number by the end of the year.

OnePlus co-founder Carl Pei spoke to Forbes and revealed that OnePlus One became so popular without any advertising - they only paid $300 USD to experiment on Facebook ads. He said "We found that we’ve now reached a critical mass of users, and they are helping us spread the word organically."

OnePlus One is a high-end device with a mid-range price tag, and the company makes only "a single-figure dollar amount on each phone," according to Carl Pei. Their plans for the future focus on generating revenue from accessories and services while keeping the handset price as low as possible. "The main shift will come when we have a few million users and start leveraging the user base by building our own software and services layer for monetization," Pei added. 

If they succeed to keep up with the demand, OnePlus smartphones could have over one million users as soon as early 2015.