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OnePlus aims to sell over one million smartphones in 2014

OnePlus One high-end Android smartphone with mid-range pricing
OnePlus One
The Chinese phone maker already sold half a million OnePlus One handsets and expects to reach the one million mark before the end of 2014.

Chinese smartphone maker announced their first handset, dubbed OnePlus One, back in April. Unfortunately, demand exceeded supply by far, and the smartphone has been only sold on an invitation basis. Even this way, the company managed to sell over half a million units until now and hopes to double that number by the end of the year.

OnePlus co-founder Carl Pei spoke to Forbes and revealed that OnePlus One became so popular without any advertising - they only paid $300 USD to experiment on Facebook ads. He said "We found that we’ve now reached a critical mass of users, and they are helping us spread the word organically."

OnePlus One is a high-end device with a mid-range price tag, and the company makes only "a single-figure dollar amount on each phone," according to Carl Pei. Their plans for the future focus on generating revenue from accessories and services while keeping the handset price as low as possible. "The main shift will come when we have a few million users and start leveraging the user base by building our own software and services layer for monetization," Pei added. 

If they succeed to keep up with the demand, OnePlus smartphones could have over one million users as soon as early 2015.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2014 11 > OnePlus aims to sell over one million smartphones in 2014
Codrut Nistor, 2014-11- 6 (Update: 2014-11- 6)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.