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OPPO trademarks a whole bunch of new names for K-series smartphones

This phone may be getting some new siblings soon. (Source: GSMArena)
This phone may be getting some new siblings soon. (Source: GSMArena)
To say OPPO may be planning to expand its K series of smartphones may be somewhat of an understatement. The OEM has reportedly made a total of 21 trademarking applications for new device names along these lines. This volume of submissions may mean that it plans to keep this line going for some time.

A Dutch tech blog claims to have detected a slew of novel trademarking applications made by the OEM OPPO recently. They have all been submitted to the European intellectual property office EUIPO, and all start with the same letter: K. In all, there are 21 of these applications, most of which are apparently under consideration at the time of writing.

This ostensibly related group of potential trademarks are all for "smartphones". This makes sense, as OPPO has already kicked off its relatively new K-series with the K1 and K3. The latter is built along the same lines as the flagship Reno, although it has a more conventional square module for its pop-up selfie camera rather than the more innovative shark-fin form factor seen in the more premium device.

On the other hand, that name is among the large group to be trademarked (according to the blog's findings, at least). This could mean that OPPO intends to market a different phone as the K3 in Europe. The 'new Ks' also includes a K2, despite the fact that the OEM skipped this number in its initial release schedule.

Otherwise, the rest of the new 'OPPO trademarks' run from K4 to K13, and from K20 to 100 in multiples of 10 thereafter. This trend has also recently been adopted by LG in its own recent alleged pre-emptive run of trademarks for the G line of flagship phones.

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The purported new OPPO trademarking applications. (Source: LetsGoDigital)
The purported new OPPO trademarking applications. (Source: LetsGoDigital)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 07 > OPPO trademarks a whole bunch of new names for K-series smartphones
Deirdre O Donnell, 2019-07-16 (Update: 2019-07-16)