New unique free-to-play mobile puzzle game directs donations to cancer charities

Crab Blast is a brand-new mobile match-3 puzzle game set in a beach-themed environment, recently released for both Android and iOS. Developed by Meaningfull Games, the app follows the standard genre conventions: players clear puzzles by matching tiles, progressing through increasingly difficult levels. While the visual style is bright and the mechanics quite familiar, Crab Blast differentiates itself through its unique integrated charity component.

Instead of relying on user spending, Crab Blast links player progress to real-world donations. For every puzzle completed, players earn in-game stars which are used to allocate donations to cancer charities. Contributions are funded by Meaningfull Games and its sponsors, with monthly payouts to a selection of organizations such as Children’s Cancer Cause. You as a player have full freedom of choice so as to how your stars are distributed among these charities using options within the app. You can also view updates on the cumulative impact.

The application is free to download and does not contain ads, which further lowers the barrier for participation. The model was developed by a physician with a personal connection to cancer, so that people can direct the time spent on casual mobile games toward a cause beyond entertainment. The underlying mechanics and gameplay are pretty straightforward, but Crab Blast’s structure offers an atypical link between two very different means.

The game is available on both iOS and Android via the App Store and Play Store, respectively.