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Microsoft opens first physical retail store in the UK

Microsoft Oxford Circus London retail store opening (Source: Microsoft News Centre UK)
Microsoft Oxford Circus London retail store opening (Source: Microsoft News Centre UK)
The new Oxford Circus flagship store in London is also Microsoft's first physical retail store in the UK. This venue covers no less than 22,000 square feet over three floors and brings together Surface devices, HoloLens, the Xbox Gaming Lounge, a Selfie Area, and more. The staff can provide assistance in no less than 45 languages.

As surprising as it may seem, Microsoft did not have a physical retail store in the UK until today. However, the first such location opened its doors for the general public earlier today and it sure looks like a location one should not miss when visiting London.

The aforementioned store is located on Oxford Circus and has a generous layout, covering three floors and no less than 22,000 square feet. With store associates that can provide help in no less than 45 languages, this new retail store is Microsoft's most accessible store as it also has buttons to open doors and lower desks to help those in wheelchairs, as well as Xbox Adaptive Controllers for gamers with restricted movement.

The areas available cover all things Microsoft and include a Selfie Area, a Gaming Lounge, a Community Theatre, and much more. Today, Microsoft offered free T-shirts and Xbox Game Pass codes to those queued outside the store waiting for the opening that took place at 11:00 AM, and the first 100 visitors to get a Surface Pro 6 also received a free limited edition of the Liberty Surface Space Cover.

Do you think that this was a much-needed move by Microsoft or the company should focus more on the online retail space? Feel free to share your thoughts with the rest of us in the comments section, as usual.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 07 > Microsoft opens first physical retail store in the UK
Codrut Nistor, 2019-07-11 (Update: 2019-07-11)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.