Microsoft opens first physical retail store in the UK
As surprising as it may seem, Microsoft did not have a physical retail store in the UK until today. However, the first such location opened its doors for the general public earlier today and it sure looks like a location one should not miss when visiting London.
The aforementioned store is located on Oxford Circus and has a generous layout, covering three floors and no less than 22,000 square feet. With store associates that can provide help in no less than 45 languages, this new retail store is Microsoft's most accessible store as it also has buttons to open doors and lower desks to help those in wheelchairs, as well as Xbox Adaptive Controllers for gamers with restricted movement.
The areas available cover all things Microsoft and include a Selfie Area, a Gaming Lounge, a Community Theatre, and much more. Today, Microsoft offered free T-shirts and Xbox Game Pass codes to those queued outside the store waiting for the opening that took place at 11:00 AM, and the first 100 visitors to get a Surface Pro 6 also received a free limited edition of the Liberty Surface Space Cover.
Do you think that this was a much-needed move by Microsoft or the company should focus more on the online retail space? Feel free to share your thoughts with the rest of us in the comments section, as usual.