Micromax reportedly working on three MediaTek-powered smartphones for the Indian market
It appears that Micromax is prepping its somewhat-awaited comeback into the Indian market with three new smartphone releases. Micromax was mildly successful at selling low-cost smartphones in India, but it got steamrolled by Xiaomi, Realme, and other Chinese OEMs.
The Mobile Indian states that Micromax will release three new devices towards the end of 2020, likely in September. Not much is known about the phones, other than the fact that all three of them will come with MediaTek hardware. We can even see some new Unisoc (formerly known as Spreadtrum) hardware make a comeback into the Indian market via a Micromax phone.
With the recent anti-Chinese sentiment surging across the nation, users are looking towards brands such as Micromax for low-cost smartphones. Chinese players dominate the INR 7,000 (US$93) to INR 15,000 (US$200) bracket, and that's where Micromax needs to excel.
Micromax (and it's sub-brand Yu) has been caught selling rebranded Chinese phones on more than one occasion. A move like that won't fly this time around, as it would severely jeopardize any prospects of a recovery. Opportunities are like this one are rare, and Micromax will do well to capitalize on it.