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Micromax plans to enter China

Micromax/Yu Yureka Cyanogen smartphone
Micromax Yureka
India's second smartphone retailer after Samsung plans to enter the Chinese market in 2017 and to go public the next year, also aiming to grab the fifth spot on the global market by 2020.

Although the global smartphone sales might soon start to drop, it looks like some companies have serious plans for the years to come. One such company is Micromax, currently holding the second place in India, where Samsung leads the smartphone market. 

Micromax has three big milestones to check in the coming years:

  • 2017 - to enter the Chinese market
  • 2018 - to go public
  • 2020 - to become the fifth largest smartphone maker in the world

Although the second place in India seems like a good performance, Micromax is threatened by multiple Chinese makers of affordable handsets and taking the fight back to their home market sounds like a good choice.

Chinese company Vivo holds the fifth place globally and currently retails about 4 million units a month, while Micromax still struggles to reach the 2 million mark. However, if everything works as planned, Micromax might get the fifth position on the global market without exceeding the 4 million units a month mark. After all, the market is expected to drop, and a lot could happen by 2020.


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Codrut Nistor, 2016-06- 3 (Update: 2016-06- 3)