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Lyft buys AR firm to help with its self-driving cars

Lyft is pushing hard into self-driving cars. (Image via TechCrunch)
Lyft is pushing hard into self-driving cars. (Image via TechCrunch)
Lyft, the second most popular ride-sharing business, announced its first acquisition centered around autonomous cars. The company will purchase Blue Vision Labs, an AR startup, for US $72 million (with an additional $30 million option). This marks Lyft's first major push into self-driving cars, a space currently ruled by juggernauts Uber, Tesla, GM, and Ford.
Sam Medley,
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Self-driving cars are the hottest new thing to happen to the automobile industry, so it makes sense that ride-sharing companies like Uber and Lyft are investing in the tech. There have been a few snags, to say the least. Lyft may see some breakthroughs in the near future, though. TechCrunch is reporting that the company recently acquired startup Blue Vision Labs, a London-based company that develops augmented reality (AR).

Blue Vision Labs is best known for its work with using “street-level imagery” to construct “interactive augmented reality layers” through nothing more than the camera on a smartphone. Basically, Blue Vision Labs has developed AR software that can create maps and other virtual objects layered over whatever a smartphone camera is pointing at. This can help self-driving cars better recognize other vehicles, people, and landmarks by identifying them as AR objects in software.

Lyft shelled out an estimated US $72 million with an option $30 million based on Blue Vision Labs hitting some milestones. While Uber has made headlines over the past year for the strides it has taken toward deploying autonomous vehicles, this is Lyft’s first major business acquisition pinned on self-driving cars. Whether or not it will pan out remains to be seen, but considering heavyweights like Uber, GM, Ford, and Tesla are all heavily invested in self-driving vehicles, Lyft may be fighting an uphill battle.

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Sam Medley
Sam Medley - Senior Tech Writer - 1125 articles published on Notebookcheck since 2016
I've been a computer geek my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a database administrator. I started working with Notebookcheck in October of 2016 and have enjoyed writing news and reviews. I've also written for other outlets including UltrabookReview and GeeksWorldWide, focusing on consumer guidance and video gaming. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not writing on electronics or tinkering with a device, I'm either outside with my family, enjoying a decade-old video game, or playing drums or piano.
contact me via: @samuel_medley
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 10 > Lyft buys AR firm to help with its self-driving cars
Sam Medley, 2018-10-24 (Update: 2018-10-24)