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Looks like Motorola wasn't kidding about stronger than expected Razr demand

Looks like the Motorola Razr reboot is shaping up as the first hit for the company in years. (Source: Motorola)
Looks like the Motorola Razr reboot is shaping up as the first hit for the company in years. (Source: Motorola)
It appears Motorola wasn’t pulling a stunt when it claimed the delay in launching its foldable Razr flip phone reboot was due to stronger than anticipated demand. Despite holding off on pre-orders for a month to better prepare for the launch, pre-orders are already backed up to mid-February at its online store, according to The Verge.
Sanjiv Sathiah,
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Motorola’s Razr flip phone reboot was one of the most highly anticipated smartphones of 2019 with pre-orders originally expected to start on December 26. Then the company joined the likes of Samsung and Huawei by postponing the market availability of their foldable, putting its launch back to what turned out to be exactly month later. At the time, Motorola said this was due to “unparalleled excitement and interest from consumers,” and it appears they weren’t bluffing.

At the time we checked in on the Motorola online store, a pre-order made now won’t see a Razr ship until February 18. It’s hard to know exactly what this means in terms of sales figures as yet, but it will have been a long time since a Motorola fan would have to wait that long after its shipping date (February 6 in this instance) to get their hands on one of its devices. With the Galaxy Fold retailing for US$1,980 and the Huawei Mate X going for around US$2,500, the US$1,500 starting price for the Motorola Razr is relatively attractive for a device with a foldable OLED panel.

Speaking foldable OLED displays, it was only yesterday that Motorola released a video on how to care for your new Razr. Unfortunately, it isn’t exactly confidence inspiring and is reminiscent of the advice Samsung has given to Galaxy Fold customers. Of course, as a new display technology covered with plastic coating instead of glass, it is only to be expected that it won’t like being prodded by sharp fingernails or other sharp objects. Still, it was not quite what users were promised by Motorola’s executives on its launch.

Pre-orders at the time of writing are backed up to 18 February. (Source: Motorola)
Pre-orders at the time of writing are backed up to 18 February. (Source: Motorola)
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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1229 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 01 > Looks like Motorola wasn't kidding about stronger than expected Razr demand
Sanjiv Sathiah, 2020-01-28 (Update: 2020-01-28)