Like Furbies with AI – Casio’s robot pet ‘Moflin’ is gaining popularity in Japan

In the late ’90s, Hasbro created a massive buzz with the launch of the Furby (available for $70 on Amazon) , selling over 40 million units within just three years. Today, Casio seems to be aiming for a similar breakout with the Moflin. Featuring a more neutral appearance and built-in AI, these robotic pets could be the next big thing. Their soft fur, charming sounds and surprisingly realistic emotional responses have already made them an unexpected hit. According to Kyodo News, Casio has sold over 7,000 units since launch in November 2024 – well beyond initial expectations.

Moflin isn’t your typical robot – it doesn’t walk, display information or manage your calendar. Instead, it gently moves its head, vibrates and makes soft, comforting sounds. It responds to touch, voices and proximity with surprising sensitivity. Equipped with a range of sensors – light, temperature and motion – and powered by AI, each Moflin gradually develops a unique personality. While Furbies offered just a few preset personalities, Casio claims Moflin can evolve into one of around four million different personality types and behavior patterns. The interaction feels so natural that The Guardian noted a genuine emotional connection: “I was surprised how much I got emotionally attached to him.”

The fluffy AI companion has proven especially popular among women aged 35 to 45. According to Kyodo News, single and working women in Japan often see Moflin as a source of emotional comfort. Some even take it along on outings – much like a real pet. However, this kind of companionship doesn’t come cheap. While Japanese sources list the price at around 59,400 yen (roughly $380), international buyers may pay much more. The Japan Trend Shop, for example, sells imported models for $707, including shipping.