LG's new Q7 devices go on sale in Korea as the quintessential overpriced midrangers

LG finally put its new Q7 device on sale in Korea this week. The devices were officially announced about a month ago and are positioned as the company’s mid-range media-centric offerings. While they’re fine devices by their lonesome selves, the company has placed a rather off-putting price tag on them.

The LG Q7 will retail with a price tag that translates to about US$450, while the Q7+ will set buyers back about US$520. Those are, without a doubt, hefty price tags for devices in the mid-range. 

The Q7 comes with 3 GB of RAM and 32 GB of storage, while the Q7+ forges on with a 4/64 GB setup. Both are powered by a Snapdragon 450, Qualcomm’s entry-level SoC from last year. We’ve seen that SoC on devices like the Redmi 5, ZTE Blade V9, and Moto G6, all of which are sub-US$300 smartphones. It’s a bit hard to figure out what exactly LG was thinking with this, especially since, in other regions, the Q7 phones ship with a MT6750S—an SoC even worse than the Snapdragon 450.

For the prices listed, devices like the Nokia 7 Plus, Honor 10, Honor V10, and just about anything with a Xiaomi logo on it are much better options.

The Q7 devices feature a 5.5-inch FHD+ display with no notch, a Snapdragon 450, a 13 MP rear camera, a 5 MP selfie shooter, and a 3000 mAh battery. They are also IP68-certified.