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LG G4 faces poor sales in South Korea

LG G4 Android flagship in South Korea are disappointing
Three months after its release on the South Korean market, this flagship fails to meet the amount of anticipated sales.

LG G4 has been available in South Korea for three months now and, despite the positive feedback from both consumers and the press, this Android flagship fails to live up to its initial sales expectations.

According to recent reports, the LG G4 sold about 240,000 units in South Korea since launch and the global target for the year has been set at no less than 70 million units. This places LG G4 far behind the sales of latest Samsung and Apple flagships. Samsung, for example, sold more than 1.3 million Galaxy S6 and Galaxy S6 Edge handsets so far. LG Electronics Mobile Communications' general manager told South Korea media that he thinks the poor domestic sales of G4 can be considered a very serious problem.

Analysts cut Q2 2015 earnings expectations for LG last month, as total shipments for the period also missed their target, falling below the 2.5 million units barrier. While there is no obvious reason for the LG G4 to perform poorly, a significant number of customers and potential buyers complain about overheating, and outdated specs compared to the Galaxy S6 family or the latest iPhone. Even more, most existing LG G3 users do not find its successor tempting enough to consider an upgrade.

In the end, LG may miss the yearly target, and the G4 could become a failure in terms of market performance although it is far from being a bad handset. There is still plenty of time for LG to get back on track, so remains to see what the future holds for them.


Asia Economic (translated)

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Codrut Nistor, 2015-07-16 (Update: 2015-07-16)