Is "Yeti" going to be Google's game-streaming service?

There are rumors that Google is developing a game-streaming service, codenamed “Yeti.” Unconfirmed reports have suggested the technology company could be working on such a service in order to further penetrate the huge video-game market. Game-streaming is not a new concept; Nvidia offers a cloud gaming service called GeForce Now and Sony’s PlayStation Now service has been in operation since 2014. However, if Google was to enter this market it would certainly make quite an impact for both gamers and competing service providers.

If Google should enter the game-streaming service market with “Yeti,” it is possible the company may also release accompanying hardware for utilizing the service. A new Google-branded game-streaming console could prove to be immensely popular and challenge established players such as Sony, Nintendo and Microsoft. Google’s parent company, Alphabet Inc., reported revenue of $110.85 billion in 2017 but the majority of this comes from advertising. It makes business sense for the company to create a new revenue stream in an area where it has already demonstrated expertise (i.e. home technology).

Google has not confirmed whether “Yeti” is actually going to be a game-streaming service, nor has it confirmed any development of a new games console. But industry insiders have reported that Google is in talks with various game developers. It remains to be seen whether "Yeti" will end up being monster business for the tech giant or as mythical as its namesake.

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