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Honor MagicBook laptop set for an official reveal on April 19th

Honor MagicBook laptop set for an official reveal on April 19th (Image source: xcnnews.com)
Honor MagicBook laptop set for an official reveal on April 19th (Image source: xcnnews.com)
The flagship Huawei MateBook X may soon be accompanied by a mainstream Honor laptop offering. It's possible that Huawei wants to expand its product portfolio in an attempt to keep Xiaomi at bay. Beyond the April 19th announcement date, however, there is no word yet on the specifications of the supposed Honor MagicBook or what regions it will be available in.

In celebration of the birthday for actor and brand ambassador Allen Ren, Huawei has proudly gifted him Honor's first unannounced laptop, the Honor Magicbook. The sly marketing move suggests that Honor will reveal more about its upcoming laptop during a press event come April 19th.

Ren has taken to social media and blogging site Weibo to thank Honor for the birthday present and to stress that it is a "special honor" to be the brand ambassador for the company's consumer products. The accompanying teaser image is essentially a poster with the TV actor standing in front of a stylized laptop to promote the impending reveal.

At least one unconfirmed photo showing off the unannounced Magicbook has already leaked. The picture suggests that we can expect narrow bezels and a 13- or 14-inch screen size to compete directly against the Dell XPS 13, HP Spectre 13, LG Gram 13, Microsoft Surface Laptop, and other popular Ultrabooks. An Honor smartphone can also be seen in the same picture to suggest that the laptop could be unveiled alongside the Honor 10 which is already confirmed for an April 19th reveal.

Although major Chinese manufacturers like Huawei and Xiaomi are best known for their smartphones, they have been slowly encroaching upon the laptop market with the MateBook and Mi Notebook Air series, respectively. The MateBook X and Mi Notebook Air are surprisingly decent enough to stand almost toe-to-toe with current flagships from seasoned brands like HP, Dell, and Lenovo and an Honor-branded laptop to combat the Xiaomi series is not completely out of the question. We wouldn't be surprised to see more mainstream detachables and convertibles from the largest Chinese smartphone manufacturer should the MagicBook do well.

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(Image source: Weibo)
(Image source: Weibo)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 04 > Honor MagicBook laptop set for an official reveal on April 19th
Allen Ngo, 2018-04-13 (Update: 2018-04-13)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.