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Google's marketing efforts for the Pixel Phones show in New York City

A look at New York's skyline through the Pixel Phone made by Google.
A look at New York's skyline through the Pixel Phone made by Google.
Google is putting lots of money into their MadebyGoogle campaign and it shows, particularly in New York City. According to rumors, the Pixel Phones might not achieve the same level of water resistance as some of their competitors.

Just a few days after Google announced that new phones , rumored to be called the Pixel and Pixel XL will arrive October 4th this year, the company started putting up billboards in major cities like New York City where even a major statue replicating the phone's shape plus Google logo and the Oct.4 letters turned up in front of the iconic New York City skyline. Google seems to be serious about their #MadebyGoogle initiative even though we all know that the Pixel Phones were not manufactured by Google but HTC instead.

According to Android Police, the Pixel Phones are rumored to carry an IP 53 water and dust resistance rating. That rating puts them in a line with the HTC 10 and makes them much less capable of dealing with accidental drops into water. In fact, the IP 53 rating  means that the phones will withstand splashes of water in an upward angle (up to 60 degrees) but are not guaranteed to survive inside water at all, which is inferior to Apple's iPhone 7 or the Samsung Galaxy S7 or Note 7. Most likely, Google will not be promoting them as water resistant at all.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 09 > Google's marketing efforts for the Pixel Phones show in New York City
Alexander Fagot, 2016-09-22 (Update: 2016-09-22)
Alexander Fagot
Alexander Fagot - Editor
As a former projectionist still used to working with 35 mm film and experience in computer assembling and overclocking, I was drawn to the professional IT crowd a couple of years back and started working in IT support, Windows administration and project management before discovering my love for traveling the world. Now I am working as a news editor from all parts of the world, mostly writing about gadgets and mobile gear for Notebookcheck.