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Future of Microsoft Store uncertain with UWP dead in the water

The Microsoft Store features mostly games and entertainment apps as of late. (Source: Microsoft Store)
The Microsoft Store features mostly games and entertainment apps as of late. (Source: Microsoft Store)
The Universal Windows Platform created for the Microsoft Store apps could soon be ditched, as Microsoft already discontinued support for its Windows Phone devices. App developers are reluctant to create programs for his platform, since it is much easier to program apps for Android, iOS and even Windows through regular win32 code. Microsoft may completely remove the apps and keep only the games, music and video section.
Bogdan Solca,

The Microsoft Store was initially launched as the Windows Store with Windows 8 back in 2012. Microsoft’s intention was to distribute apps that work on both PC and phone devices, and thus the Universal Windows Platform (UWP) was created. With the release of Windows 10, however, Microsoft decided to merge all of its digital stores, including the Windows Store into the all-inclusive Microsoft Store, which now sells digital videos, digital music, console games and e-books in addition to the UWP apps. Meanwhile Microsoft abandoned the support for its Windows Phone devices, and it looks like the company could soon discontinue support for all UWP apps.

According to notorious Microsoft insider Paul Thurrott, the UWP is almost certain to be abandoned sooner rather than later, and the Microsoft Store itself may be in peril as a direct consequence. The UWP essentially became redundant when the Windows Phone business was discontinued, and this is somewhat reflected in the stagnant number of apps available through the Microsoft Store. Microsoft did try to incentivize developers to create new apps using standard win32 code and the Progressive Web Application container, but this did not really change the situation.

Microsoft’s Store app portfolio pales in comparison to what Apple’s App Store or Google Play have to offer. Thurrott notes that the Microsoft Store itself will probably not die, as it is used to sell games for Windows and Xbox, plus the video and audio sales are not doing bad either, so we could see a rigorous reorganization or maybe even another rebranding for the store in the foreseeable future.

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Bogdan Solca
Bogdan Solca - Senior Tech Writer - 1750 articles published on Notebookcheck since 2017
I first stepped into the wondrous IT&C world when I was around seven years old. I was instantly fascinated by computerized graphics, whether they were from games or 3D applications like 3D Max. I'm also an avid reader of science fiction, an astrophysics aficionado, and a crypto geek. I started writing PC-related articles for Softpedia and a few blogs back in 2006. I joined the Notebookcheck team in the summer of 2017 and am currently a senior tech writer mostly covering processor, GPU, and laptop news.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 05 > Future of Microsoft Store uncertain with UWP dead in the water
Bogdan Solca, 2019-05- 2 (Update: 2019-05- 2)