Dolby and Dirac partner for optimized in-car audio experience debuting in NIO ET7
Audio brands Dolby and Dirac are teaming up on an automotive audio experience. Both companies are currently showcasing the combined technology in demo vehicles to manufacturers globally. According to Dirac and Dolby, the demonstration car showcases optimized sound in all seats in the vehicle.
The Dirac algorithm can account for the suboptimal placement of speakers and sound reflected off nearby surfaces, both typical car problems. The technology enables accurate reproduction of the content to which you are listening. Dolby Atmos allows artists to record in three dimensions rather than the two channels offered by stereo recording. This makes for a truly immersive experience.
The first vehicle to feature the Dirac and Dolby audio will be the NIO ET7, which will go on sale in Europe later this year. The sound system uses Dirac’s spatial audio algorithms and Dolby Atmos immersive audio to enhance your content. The EV will have a 7.1.4 sound system with 23 speakers, including four overhead speakers and a subwoofer.
The flagship NIO ET7 model can accelerate from 0 to 100 kph (~62 mph) in 3.8 seconds, and a 150 kWh battery provides over 1,000 km range, according to the company. The car is expected to start from £60,000 (~US$73,832); two cheaper versions will be available from around £51,000 (~US$62,757).