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Dolby and Dirac partner for optimized in-car audio experience debuting in NIO ET7

The NIO ET7 will be the first car to offer the Dolby and Dirac audio experience. (Image source: Dirac)
The NIO ET7 will be the first car to offer the Dolby and Dirac audio experience. (Image source: Dirac)
Audio companies Dolby and Dirac have partnered on an in-car vehicle experience. Dirac algorithms optimize the sound for the speaker and vehicle layouts, while Dolby Atmos brings 3D audio. The technology will be used first in the NIO ET7, which will be available in Europe later this year.

Audio brands Dolby and Dirac are teaming up on an automotive audio experience. Both companies are currently showcasing the combined technology in demo vehicles to manufacturers globally. According to Dirac and Dolby, the demonstration car showcases optimized sound in all seats in the vehicle.

The Dirac algorithm can account for the suboptimal placement of speakers and sound reflected off nearby surfaces, both typical car problems. The technology enables accurate reproduction of the content to which you are listening. Dolby Atmos allows artists to record in three dimensions rather than the two channels offered by stereo recording. This makes for a truly immersive experience. 

The first vehicle to feature the Dirac and Dolby audio will be the NIO ET7, which will go on sale in Europe later this year. The sound system uses Dirac’s spatial audio algorithms and Dolby Atmos immersive audio to enhance your content. The EV will have a 7.1.4 sound system with 23 speakers, including four overhead speakers and a subwoofer. 

The flagship NIO ET7 model can accelerate from 0 to 100 kph (~62 mph) in 3.8 seconds, and a 150 kWh battery provides over 1,000 km range, according to the company. The car is expected to start from £60,000 (~US$73,832); two cheaper versions will be available from around £51,000 (~US$62,757).

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The NIO ET7 will have 23 speakers. (Image source: NIO)
The NIO ET7 will have 23 speakers. (Image source: NIO)

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2022 06 > Dolby and Dirac partner for optimized in-car audio experience debuting in NIO ET7
Polly Allcock, 2022-06-17 (Update: 2022-06-17)