Disney reportedly considering a free Disney+ tier

Over the past decade, streaming services have steadily raised prices as companies shift from prioritizing subscriber growth to focusing on profitability. A look at some of the most notable price hikes in the US:
| Service | Launch year | Launch price | Current price (2025–26) | Total increase |
|---|---|---|---|---|
| Netflix (Standard) | 2010 | $7.99 | $17.99 | +125% |
| Disney+ (ad-free) | 2019 | $6.99 | $18.99 | +172% |
| Apple TV+ | 2019 | $4.99 | $12.99 | +160% |
| Peacock Premium | 2020 | $4.99 | $10.99 | +120% |
| Max (formerly HBO Max, ad-free) | 2020 | $14.99 | $18.49 | +23% |
| Paramount+ Essential | 2014 | $5.99 | $8.99 | +50% |
Little wonder that viewers are increasingly migrating to free platforms such as YouTube. In this context, Business Insider reports that Disney is mulling a way to offer part of its Disney+ library free of charge. Exactly what kind of free content would be offered there remains unclear, but the company's push into vertical video earlier this year, mixing short-form originals with promo clips, hints at one possibility: bite-sized shows created specifically for a free Disney+ tier.
Free tiers are rare in streaming. Netflix has none. Prime Video's ad-supported option is only "free" if users are already paying for Amazon Prime. Apple occasionally lets non-subscribers watch select season premieres, but otherwise keeps everything behind a paywall. Hence, Disney+ may stand out from the streaming crowd if it launches a genuine free tier with original content. But for now, an official announcement is yet to be made.







