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BlackBerry: All internal hardware-development ceases

The BlackBerry Priv, presumably the last BlackBerry-developed smartphone
The BlackBerry Priv, presumably the last BlackBerry-developed smartphone
Because of the continuing failure produce any profit, BlackBerry is ceasing all internal hardware-development. All future BlackBerry hardware will be engineered by partners, BlackBerry is going to concentrate on software and security.
Benjamin Herzig,

It is the end of an era: BlackBerry will cease all internal hardware-development. Once upon a time, BlackBerry (or Research in Motion/RIM, how it was known back then) was one of the pioneers in the smartphone market. But in the last years the company simply couldn´t compete with the dominant forces Apple and Google, and thus became almost irrelevant.

This news comes in form of the latest quarterly numbers. The end of BlackBerry´s own hardware has a little asterisk attached: BlackBerry will still offer smartphones. However, these phones are being developed by partners, not BlackBerry itself. The first fruits of this new strategy are already visible: The DTEK50 is an Alcatel-developed device. The same is true for the just-leaked DTEK60

BlackBerry itself will concentrate on software and security, offering its partners phones with BlackBerry software and security guarantees.. This way the company tries to establish a niche in the Android space for itself. The name BlackBerry will still be used for new smartphones, but these will be BlackBerry only in name,

Quelle(n)

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Benjamin Herzig
Benjamin Herzig - Managing Editor - 965 articles published on Notebookcheck since 2016
I was an ardent reader of Notebookcheck’s laptop reviews even back in school. After writing reviews as a hobby, I then joined Notebookcheck in 2016 and have worked on device reviews and news articles ever since then. My personal interest lies more with laptops than smartphones, with business laptops being the most interesting category for me. Technology should make our lives and work easier and good laptops are an essential tool for that to happen. This is why laptop reviews are not just my work but are also my passion.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 09 > BlackBerry: All internal hardware-development ceases
Benjamin Herzig, 2016-09-28 (Update: 2016-09-28)