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CES 2020 | Avita looking to crack the U.S. laptop market with the inexpensive Pura and Admiror

Avita looking to crack the U.S. laptop market with the inexpensive Pura and Admiror
Avita looking to crack the U.S. laptop market with the inexpensive Pura and Admiror
The entry-level Pura looks and feels a lot like the Asus VivoBook while the mid-range Admiror is distinguishable by its large hinges and C-shaped visual design along the corners.

Based in Hong Kong, Avita isn't a particularly large company with just a few product offerings ranging from accessories to a small handful of laptops. The company will launch two of its affordable laptop models in the U.S. later this year called the Pura and Admiror.

The Pura will be a 14-inch laptop with a 1080p display, Core i3-8145U or i5-8265U CPU, up to 8 GB of RAM, and up to a 256 GB SSD with integrated UHD Graphics 620. The Whiskey Lake-U CPUs should keep prices low and more competitive.

Meanwhile, the Admiror will be a higher-end offering consisting of 14-inch and 15.6-inch models. It will have a visually distinctive aluminum-magnesium chassis with large hinges unlike the plastic Pura. CPU options will range from the Core i5-8265U to the Comet Lake-U Core i5-10210U and i7-10510U with up to 1 TB of storage and 8 GB of RAM.

Avita plans to offer both the Pura and Admiror through Amazon for U.S. customers in a multitude of colors including purple, green, red, orange, blue, and even pink. We expect prices to be attractive and in line with the inexpensive HP Pavilion or Asus VivoBook series.

14-inch Avita Pura
14-inch Avita Pura
14-inch Avita Admiror
14-inch Avita Admiror
15.6-inch Avita Admiror
15.6-inch Avita Admiror

Source(s)

Avita

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 01 > Avita looking to crack the U.S. laptop market with the inexpensive Pura and Admiror
Allen Ngo, 2020-01-10 (Update: 2020-01-10)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.