Apple says scratch marks on demo iPhone 17 units were not actually scratches

Shortly after the launch of iPhone 17 series, it was noted that a lot of the display units across different stores globally showed scratches and marks on the back. While those units were handled by a lot of users, some more aggressively than others, the wear and tear raised questions about durability and Apple’s decision to go with aluminum on its Pro models. Apple has since responded to those concerns and claimed that the marks on those units were not scratches at all.

9to5Mac has reported, after speaking with Apple, that the imperfections or visible wear was caused by worn MagSafe stands. Some stores were using these MagSafe stands to display the latest iPhone models which apparently caused “material transfer” on the phones. Yes, Apple says they weren’t scratches in the first place, but material transfer from the stands which can be cleaned off.

As per the report, Apple says other iPhone models, including iPhone 16 series, were also affected by those MagSafe stands. It is working with these stores to address said issues.

As for the iPhone 17 Pro’s camera plateau edges, which JerryRigEverything highlighted to be especially susceptible to scratches, Apple says they are just like “anodized aluminum cases on other Apple products” and will see normal wear and tear overtime.

From the looks of it, Apple doesn’t seem to believe in “scratchgate” despite multiple user reports of visible scuffs and scratches on the iPhone 17 Pro and Pro Max models. While the screen is more scratch resistant and the glass on the back of the Pro models is tougher, the paint on the aluminum body does seem to be prone to scratching. A recent report stated that even inside cases, the iPhone 17 Pro and Pro Max were picking up dents and scuffs.