Apple reportedly slowing production on iPhone 6S and 6S Plus
Back in January, The Nikkei Asian Review (NAR) reported that lower-than-expected sales of the iPhone 6S and 6S Plus prompted a decline in Apple stock and referenced sources that Apple had allegedly turned back orders from major supply chains as a result of slow sales. Thus, order volume is reportedly 30 percent down as of Q1 2016 compared to the same time frame a year earlier. A new report is claiming that Apple will be sticking to this volume at least for the time being instead of reverting back to the originally higher order numbers.
According to Nikkei, the demand for the iPhone 6S and 6S Plus continues to be quite low. Consequently, Apple has given the order to suppliers to maintain low production rates throughout Q2 2016. At the same time, however, Apple will also be requesting more iPhone SE units due to unforeseen demand. This may be key to filling in the revenue gap left by slow 6S and 6S Plus sales.
The uncertainty in Apple sales and production slates has had an impact on Apple stocks. Shares slumped to just over 96 Euros mere days before Apple is set to make public its latest Q2 2016 financial report on April 25th.