Apple reportedly slowing production on iPhone 6S and 6S Plus

Apple reportedly slowing production on iPhone 6S and 6S Plus
Apple reportedly slowing production on iPhone 6S and 6S Plus
Apple is reducing its orders on the latest iPhone 6s flagships as a response to slowing demand. In turn, investors are growing worrisome.

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Back in January, The Nikkei Asian Review (NAR) reported that lower-than-expected sales of the iPhone 6S and 6S Plus prompted a decline in Apple stock and referenced sources that Apple had allegedly turned back orders from major supply chains as a result of slow sales. Thus, order volume is reportedly 30 percent down as of Q1 2016 compared to the same time frame a year earlier. A new report is claiming that Apple will be sticking to this volume at least for the time being instead of reverting back to the originally higher order numbers.

According to Nikkei, the demand for the iPhone 6S and 6S Plus continues to be quite low. Consequently, Apple has given the order to suppliers to maintain low production rates throughout Q2 2016. At the same time, however, Apple will also be requesting more iPhone SE units due to unforeseen demand. This may be key to filling in the revenue gap left by slow 6S and 6S Plus sales.

The uncertainty in Apple sales and production slates has had an impact on Apple stocks. Shares slumped to just over 96 Euros mere days before Apple is set to make public its latest Q2 2016 financial report on April 25th.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 04 > Apple reportedly slowing production on iPhone 6S and 6S Plus
Ronald Tiefenthäler/ Allen Ngo, 2016-04-23 (Update: 2016-04-23)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.