Tim Cook assumed the role of Apple’s CEO in 2011, succeeding co-founder Steve Jobs. Stepping into such legendary shoes is no small feat, yet Cook has managed the role splendidly so far.
Cook’s ascent to leadership within Apple was highlighted by his tenure as the company’s COO, during which he greatly streamlined its supply chain and operational efficiency. Under his stewardship, Apple has thrived, focusing on expanding its product lineup and global presence. Further, Apple’s market capitalisation soared under his watch, making it one of the most valuable companies in the world and the first to reach a $3 trillion market cap.
Amidst speculation regarding Cook’s potential successor, Bloomberg’s Mark Gurman suggests that similar to Jobs, Cook is also likely to handpick his successor. Attention has turned to Apple’s Senior Vice President of Hardware Engineering, John Ternus, whom Gurman considers to be well-liked within Apple. Unlikely candidates for the coveted position include COO Jeff Williams, as well as software boss Craig Federighi. Regarding Ternus, one of Gurman’s sources noted :
“Tim likes him (Ternus) a lot, because he can give a good presentation, he’s very mild-mannered, never puts anything into an email that is controversial and is a very reticent decision-maker”
Ternus joined Apple’s product design team in 2001 and rose through the ranks to become VP of Hardware Engineering where he reported to Dan Riccio and was responsible for several product lines including the Mac. He became a part of Apple’s executive team in 2021 after he was promoted to SVP of Hardware Engineering, a position he has held ever since.