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Analysts not impressed with the HTC One A9

Analysts not impressed with the HTC One A9
Analysts not impressed with the HTC One A9
First impressions from market analysts are lukewarm in terms of sales and outcome.

A US brokerage firm has weighed in on its predictions for a potential upswing for Taiwanese smartphone manufacturer HTC and they are unfortunately quite grim. HTC shares are predicted to be "Underweight" as the One A9 reveal was not particularly impressive by any means compared to the competition.

According to the opinion of the US analysts in question, the One A9 may very well be a decent device on its own, but will barely make the impact it needs to being HTC back into the game. The Android market is simply saturated with too many other options for the One A9 to stand out against the crowd even if it manages to receive universal acclaim from the press. From a worldwide perspective, the smartphone industry has largely boiled down to Apple and Asian competitors.

Additionally, allegations against the One A9 for its similar design to the iPhone 6s have given it the nickname "HTC 6s". President of HTC North Asia Jack Tong has since addressed those claims directly. The One A9 launch price of 600 Euros is also not without criticism as there are plenty of less expensive alternatives from Honor, OnePlus, Xiaomi, and others.


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Ronald Tiefenthäler/ Allen Ngo, 2015-10-27 (Update: 2015-10-27)