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Amazon Prime gained 4 million users in just one week

Amazon Prime Video service logo, Amazon Prime got over 4 million new users in December 2017
Amazon Prime Video service logo
This holiday season was excellent for Amazon, with twice as many Fire TV Sticks purchased compared to last year's same period, while no less than 4 million people signed up for Amazon Prime in just one week.

Although some of those who plan their Christmas properly buy most presents to take advantage of the Black Friday deals or even long before that, the holiday season is usually the strongest time of the year for both online and offline retailers. Amazon, for example, managed to reach new highs in this year's holiday season, as revealed by the company's latest press release.

According to the press release mentioned above, more than four million people trialed Prime in one week alone, while the Echo Dot and Fire TV Stick with Alexa Voice Remote were the first two to-selling products across all categories on Amazon. The highlights of Amazon's 2017 holiday shopping spree also include the following:

  • Alexa users on the East Coast asked to play 2.5x as much music when compared to the West Coast
  • Alexa turned on the holiday lights more than one million times
  • Amazon sold over 1,400 electronics every second
  • the mobile app was used 70 percent more than the previous year
  • 4x as much music streamed with Amazon Music on Alexa compared to last year
  • most-watched show on Prime Video was The Grand Tour

Next to the above, the press release also highlighted a rather amusing statistic: "Amazon customers purchased enough littlebits Star Wars Droid Inventor Kits on Amazon.com to man an Imperial-II class Star Destroyer." In addition to it, there are quite a few other fun facts listed, but the truth beneath them all is that Amazon is dominating the online retail space and has no plans of dropping the crown anytime soon.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 12 > Amazon Prime gained 4 million users in just one week
Codrut Nistor, 2017-12-27 (Update: 2017-12-27)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.