Prime position: Moto X4 to go on sale via Amazon Prime Exclusive tonight, will retail for $330
The Moto X4, Motorola’s upcoming mid-tier smartphone, has been generating quite a bit of buzz with its release date fast approaching. However, between production delays and limited availability, it doesn’t look like the first Android One smartphone to be released in North America will stand out from the flooded mid-range market. However, Amazon may make the phone a bit more enticing by selling the phone at USD $70 off, an 18% discount.
Starting tonight at 10 PM PST (12 AM CST), Amazon will begin taking orders for the Moto X4 as part of its “Prime Exclusive Phones” program. Prime Exclusive phones are offered by Amazon at significant discounts but come with a slightly tweaked version of Android that embeds Amazon services and apps into the system. Prime Exclusive phones are just like their non-Prime counterparts, save for some pre-installed Amazon apps and ads that display on the phone’s lock screen. While some users may find these lock screen ads annoying, others are more than willing to put up with the barrage of marketing for the deep discount offered by the program.
The Moto X4 typically retails for $399.99 but will be offered through the Prime Exclusive program for $329.99, a $70 discount. As the name suggests, the offer is reserved for Amazon Prime members only. While non-Prime members won’t recoup the cost of a Prime membership (currently $11/month or $99/year) through the discount on a phone, it might be an enticing offer for current Prime members and may be tempting enough for others to subscribe to Amazon’s ecosystem of services.
The Moto X4 will be joining its brothers, the Moto G5 Plus, Moto E4, and Moto E4 Plus, all of which are also offered as Prime Exclusive smartphones (as well as a slew of Alcatel phones and the Nokia 6). It’ll be up to potential buyers to decide whether or not the consistent advertising is worth the savings, but some industrious users have found ways to disable the lock screen ads and uninstall the built-in Amazon apps. It’s likely the Moto X4 will get the same treatment from the Android community soon after its launch.
The Moto X4 is expected to start shipping October 26th.