The Poco C3 launches as its brand's cheapest phone yet

Poco has officially launched the C3 in conjunction with Flipkart, as indicated in earlier reports. This event has confirned that the "new" device is a nearly 100% rebrand of Xiaomi's Redmi 9c, which is sold in other markets such as Europe. However, the India-focused brand has thrown some variation at this pre-existing formula that may ensure it is attractive to its new audience.

Accordingly, the C3 comes with a 6.53-inch HD+ display, the MediaTek Helio G35 processor and a rear panel with 'stove-top' triple 13+2+2MP cameras. However, it departs from the 9c in its new two-tone style and colorways (Lime Green, Arctic Blue or Matte Black) - and in terms of its RAM. The C3 has 3 and 4GB options, whereas the 9c only goes up to 3GB.

The C3's beefed-up top-end model also has 64GB of internal storage, whereas the other has 32GB. Furthermore, this base model has been set at only INR 7499 (~US$102), whereas the 4GB model is INR 8999 (~$125). Given that the 9c started at ~$135, Poco's new version is frankly the more cost-effective of the two. 

In addition, the C3 will give competing products such as the Realme C11 a real headache on its release. This is set to occur from October 16, 2020 on its new sales platform.