Nvidia's Ada Lovelace based GeForce RTX 4000 graphics cards could be announced on September 20

After what seemed like an eternity, Nvidia has finally teased the likely launch date for its GeForce RTX 4000 graphics cards. The Ada Lovelace lineup might be announced on September 20 at 08:00 PDT via what it calls Project Beyond. Nvidia even included a phone number that users can call, only to be greeted with "Tell us: how fast would you like to go?" One can leave a message after the prompt; the best of which could likely get compiled and played on stage.

If 2020's Ampere launch is anything to go by, one can expect Nvidia to show off the GeForce RTX 4090, GeForce RTX 4080 (in 12 GB and 16 GB flavours, if a recent leak is accurate), and the GeForce RTX 4070. Only the RTX 4090 will go on sale first, likely in October, with the GeForce RTX 4080 and RTX 4070 following suit in November/December. However, another report claims that the RTX 4090 might not hit shelves until November.

Pricing, for the most part, should be somewhat identical to the Ampere lineup. One can expect the GeForce RTX 4090 to retail for around US$1,500, although opportunistic retailers in Vietnam are already charging over US$2,000 a piece. That might seem egregious initially, but many would find it worth the money if Nvidia delivers on the estimated performance uplift. We got a brief glimpse into it with a supposed GeForce RTX 4090 sample running at over 3.0 GHz.

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