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Galaxy S23 Ultra: Samsung launches limited BMW M Edition inspired by BMW M3 E30

The BMW M Edition will be a South Korean exclusive. (Image source: Samsung)
The BMW M Edition will be a South Korean exclusive. (Image source: Samsung)
Samsung has presented the BMW M Edition, a special edition version of the Galaxy S23 Ultra. Samsung claims to have been inspired by the BMW M3 E30 and will sell a mere 1,000 units in South Korea with a sole 12 GB of RAM and 512 GB of storage configuration.
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Samsung has partnered with another German vehicle manufacturer to create a limited edition version of its latest premier smartphone. A year ago next week, Samsung introduced a Mercedes EQ-themed Galaxy S22 Ultra, which also came with a hard box and several themed accessories. Incidentally, the Mercedes EQ tie-in launched alongside an equivalent Mark & Lona edition.

This year, Samsung has collaborated with BMW for the Galaxy S23 Ultra BMW M Edition. As marketing images show, Samsung has created the limited edition model around the M3 E30, which BMW sold between 1986 and 1992. Seemingly, Samsung includes a themed case with the BMW M Edition, as well as a branded air compressor, a photo book, a poster and a wireless charger. Samsung appears to have customised One UI 5.1 for the BMW M Edition too.

The BMW M Edition will be exclusive to South Korea, where it will sell for KRW 1,727,000 (~US$1,361) with 12 GB of RAM and 512 GB of storage. For reference, an equivalent Galaxy S23 Ultra sells for KRW 1,600,400 (~US$1,261) in South Korea before any pre-order discounts. As it stands, Samsung will only produce 1,000 units of the BMW M Edition, which can be ordered through SK Telecom.

(Image source: Samsung)
(Image source: Samsung)
(Image source: Samsung)
(Image source: Samsung)
(Image source: Samsung)
(Image source: Samsung)

Source(s)

SK Telecom via GSMArena

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 02 > Galaxy S23 Ultra: Samsung launches limited BMW M Edition inspired by BMW M3 E30
Alex Alderson, 2023-02-11 (Update: 2023-02-11)