Fujifilm trolls Xiaomi and the Mi Note 10 Pro's 108 MP camera

The 108 MP camera that Xiaomi has included in the Mi Note 10 and Mi Note 10 Pro has been the talk of the tech world recently. Also sold as the Mi CC9 Pro in some regions, it is worth keeping in mind that the Mi Note 10 and Mi CC9 are different devices. The latter lacks the 108 MP sensor of its siblings, with Xiaomi opting for a 48 MP camera instead.

Initial reviews of the Samsung ISOCELL Bright HMX 108 MP sensor have been positive, with DxOMark awarding the Mi CC9 Pro 121 points earlier this month. Fujifilm does not believe the hype, though. While the ISOCELL Bright HMX packs more pixels than any other smartphone camera does, its sensor remains just as small as its contemporaries. Perhaps unsurprisingly, Fujifilm believes that sensor size contributes to image quality, not just the volume of pixels that are present.

Fujifilm has already released a sensor with more than 100 MP, the appropriately named GFX 100. While the GFX 100 and ISCOCELL Bright HMX both exceed 100 MP, the former has a considerably larger sensor than the latter. Fittingly, Fujifilm has welcomed Xiaomi and Samsung to the 100 million pixel club on Weibo, albeit perhaps ironically.

We have included the photo that Fujifilm posted on the Chinese social network, which may look unassuming at first glance. Below is a zoomed version that demonstrates more clearly the small rectangular box in the bottom corner of the GFX 100, a box that seemingly represents the size of the ISCOCELL Bright HMX. While the post could have been a sincere one, Fujifilm's responses to commenters imply that the company is poking fun at Samsung and Xiaomi's latest innovation.