Casio G-Shock watches with color-changing design now available in the US

Casio has launched four new G-Shock watches in the US: the BGA10-3A, the BGA10-4A, the BGA10-6A and the BGA10-7A. This series has already launched in Europe, first appearing in May 2025.

You can now buy the Casio G-Shock BGA10 series watches in the US for $89. They are available via the brand’s online store, with free shipping in six to ten business days. The BGA10-3A is green, the BGA10-4A is pink, the BGA10-6A is purple, and the BGA10-7A is white.

The Casio BGA10 series analog watches feature a color changing design. Each colored watch face has four heart-shaped cutouts. Below the dial is a rotating color wheel, creating the illusion of hearts which change in hue over the course of the day. You can also use the crown to adjust the colors as you want. Other features include raised Arabic numerals, a second hand which resembles Cupid’s arrow and a colorful date display. Plus, the bezel is detachable, revealing an engraved heart on one side of the watch’s casing.

The Casio G-Shock BGA10 are Shock Resistant watches, said to remain accurate to within 20 seconds each month. They are water resistant to 100 m and should run for around three years on a replaceable SR920SW battery. Each Casio G-Shock BGA10 watch measures 46.6 x 42.1 x 11.4 mm (~1.8 x 1.7 x 0.45 inches) and weighs 34 g (~0.07 bs).