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Rumor | Apple re-names its AR/VR OS ahead of its launch

Has Apple turned its own Reality on its head already? (Source: Antonio De Rosa)
Has Apple turned its own Reality on its head already? (Source: Antonio De Rosa)
Apple has been thought to unveil Reality OS (or, possibly, realityOS) as the new "mixed reality" dimension for its software ecosystem in 2023. Now, according to a knowledgeable Bloomberg blogger, the Cupertino giant has decided to make a practically last-minute change to this branding. The volte-face apparently involves a whole new trademark for a very different naming scheme.

Apple had reportedly trademarked the term "Reality" in order to apply it to its first-gen headset to deliver an inaugural metaverse-style experience in its fully immersive augmented, virtual or mixed forms (also known as AR, VR or MR respectively). This, apparently, has led to speculation that the OS developed to power the hardware in question would be named to match.

However, according to Mark Gurman, this is no longer the case. The well-known 'Apple correspondent' for Bloomberg now proposes that this new software platform may be unveiled as "xrOS" rather than "realityOS" as the personal device behemoth apparently originally planned.

Gurman bases this new theory on findings that the newer name has indeed been trademarked - albeit by a shell company called Deep Dive LLC, which may or may not be affiliated with Apple.

Therefore, the Cupertino-based OEM may have a choice of 2 names for its AR/VR/MR equivalent to macOS, iOS and so on, 1 of which could be said to fit in better amongst them, although the other may prove more all-encompassing over time.

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Deirdre O'Donnell, 2022-12- 2 (Update: 2022-12- 2)