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Xiaomi in no hurry to launch smartphones in the U.S.

Xiaomi in no hurry to launch smartphones in the U.S.
Xiaomi in no hurry to launch smartphones in the U.S.
Xiaomi VP confirms that the Chinese manufacturer has no immediate plans to enter the smartphone market in the United States.

Xiaomi Vice President Hugo Barra has stated that there are no short-term plans to market to the United States as most Americans prefer subsidized plans over unlocked off-the-shelf smartphones. Xiaomi prefers to sell its devices straight to customers without subsidized plans.

According to Barra, Xiaomi must first establish the appropriate infrastructure for service and support of its devices, which will take time. U.S. customers tend to prefer phone support and comprehensive service options that would be expected from Xiaomi.

Therefore, Xiaomi will continue to have a limited presence in the U.S. with only very inexpensive products, such as wearables and accessories that do not require extensive customer support. This includes fitness bands (Mi band), headphones (Mi Headphones), and battery banks (Mi Power Banks). However, Barra has not ruled out smartphones as a possibility in the future. Nonetheless, the manufacturer has its priorities on the Indian smartphone market first before expanding to the United States.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2015 06 > Xiaomi in no hurry to launch smartphones in the U.S.
Ronald Tiefenthäler/ Allen Ngo, 2015-06-30 (Update: 2015-06-30)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.